94.3 KAT Country’s Think Pink

October is Breast Cancer Awareness Month, an annual campaign to increase awareness of the disease. We’re teaming up with the Goldschmidt Cancer Center, High Street Dentistry and Vogel Insurance Group for 94.3 KAT Country’s Think Pink, a month long public service awareness campaign focusing on prevention, screening, treatment and research of breast cancer. Throughout the month, we’ll talk to local doctors, medical experts and others about the disease.

Listen below to Erin and Matt in the Morning as they talk with Kara Thrash, Nurse Navigator and Brad Johnson, Director of Cancer Services at Goldschmidt Cancer Center in Jefferson City about breast cancer.

In Missouri, breast cancer has the fourth highest incidence and mortality rate among cancers.  Women in Missouri get breast cancer more than any other type of cancer except for skin cancer. Breast cancer is more likely to occur as a woman ages. Around 1 in 8 women born today in the United States will get breast cancer. According to the Centers for Disease Control and Prevention (CDC), not counting some kinds of skin cancer, breast cancer in the United States is the most common cancer in women, no matter their race or ethnicity. 

Women age 40 and older should have a mammogram every year and should continue to do so for as long as they are in good health. Women age 65 and older are less likely to get mammograms than younger women, even though breast cancer risk increases with age. 

One of the reasons for National Breast Cancer Awareness Month is to help educate women about the importance of early detection. Early detection is critical in the battle against breast cancer.

The best news that’s available is that early detection is the key to surviving breast cancer and a mammogram is currently the best early detection tool available. Mammograms can detect the disease during its early stages at a time when it is easier to treat and when it may not have developed enough to be felt or cause symptoms. Having regular mammograms can reduce the risk of dying from the disease.

Along with advising women to regularly have mammograms, health experts encourage women to lower their risk of breast cancer by:

  • Achieving and maintaining a healthy weight which includes healthy eating, regular physical activity and balancing the amount of calories consumed with what the body needs.
  • Not consuming alcohol or limiting drinks to no more than one per day. The risk of breast cancer increases as alcohol use increases.
  • Consulting your health care provider about additional ways to reduce your risk.
  • Use Breast Cancer Awareness Month to spread the word about the importance of early detection of breast cancer and the steps to help reduce the risks of getting the disease.

Donate To the Community Breast Care Project

The Community Breast Care Project is a not-for-profit foundation created for the purpose of supporting women of central Missouri.  The project relies on the support of individuals and corporations to provide free programs and services to individuals with breast cancer and promote breast care in the community.


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